Following the teaser campaign last September for their upcoming project in New Mansoura, Egyptian developer has revealed the first images of the project. Under the name of Zahya, the ads showcase high-rise residential towers over light-blue backgrounds that serve as a screen for the slogan “The future is bright”. The new visuals hit the roads of Greater Cairo during the first half of October and use a variety of large OOH types on the highest-trafficked roads.
