Following the debut of the project on the roads last September, real estate developer Style Home has started to evolve the visuals of the ongoing outdoor campaign to reinforce their visibility.
The new designs follow the same art direction, evolving the partitioned backgrounds with new linear designs and colors, and emphasizing the slogan “We are creating icons”. Images of the project continue to be part of the ads, as well as the prime location in the Fifth Settlement.
The upgraded visuals started to replace the previous ads without significant changes to the OOH types or locations across the Greater Cairo.
Industry: Real Estate
Brand: The Icon
Advertiser: Style Home
OOH Size: Double-decker Pole | Gate | Large uni-pole | Mega Sign | X-Large uni-pole
Region: North Africa
Tags: 5th Settlement | Campaign Upgrade | New Cairo | Product Launch
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