Almarai has launched a new awareness campaign with creative die-cuts that grab the audience’s attention just in time for the back-to-school season.
Over sky backgrounds, audiences can see the packs of the flavored milk products with the new feature “Longer can” and the catching phrase “The prestige of the height”, along the brand’s well-known slogan “The quality that deserves trust”.
The campaign was launched during the first half of October using large uni-poles, gates, mega signs, special production die-cuts, and billboards across Greater Cairo.
Industry: Food & Beverages
Brand: Almarai Egypt
OOH Size: Billboard | die-cut | Gate | Large uni-pole | Mega-Sign
Region: North Africa
Tags: Back-to-School Campaign | Multi-product Campaign
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