Egypt’s Ministry of Social Solidarity, in collaboration with UNFPA, has launched an OOH campaign as part of their edification initiative “Two Is Enough”.
Aimed at spreading awareness of the importance of birth control among the Egyptian population, the campaign uses forceful visuals and straightforward ad copy, asking viewers “What’s better? To divide it by 5 or to divide it by 2?”. Images of broken bank notes and shared beds alternate on the billboards to emphasize the copy.
The campaign started at the beginning of October and uses uni-poles and gates on selected locations across Greater Cairo.
Industry: Edification Campaign | Public Administration
Brand: Two Is Enough
Advertiser: Ministry of Social Solidarity | UNFPA
OOH Size: Gate | Uni-Pole
Region: North Africa
Tags: Better Future
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.