Toyota has started a new OOH campaign in the streets of Cairo and Giza to promote their new model C-HR. With colorful and dynamic sets of billboards, their new model seems to fly through the ad and down onto the road, clearly implying the speed and power of the car. With two slogans: “Flow Through Life” and “The city is your playground”, the outdoor campaign transmits confidence in a playful way.
Toyota’s massive OOH campaign can be found on highways and open roads across Greater Cairo.
OOH Size: Uni-Pole | Double-decker Pole | Mega-Sign
Region: North Africa
Tags: Product Launch | Regular Advertiser
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