Toyota has started a new OOH campaign in the streets of  Cairo and Giza to promote their new model C-HR. With colorful and  dynamic sets of billboards, their new model seems to fly through the ad  and down onto the road, clearly implying the speed and power of the car.  With two slogans: “Flow Through Life” and “The City is your  playground”, the outdoor campaign transmits confidence in a playful way.

Toyota’s massive OOH campaign can be found on highways and open roads across Greater Cairo.

Toyota new C-HR-00
Toyota new C-HR-00

Campaign Credits

Industry: Automotive

Brand: Toyota

OOH Size: Large uni-pole | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Product Launch | Regular Advertiser

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