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Imagine you are driving home back from work, the roads  are packed as usual, you are tired from the long day and of course you  are hungry too… and suddenly you find yourself face to face with a giant  billboard showcasing a tasty sandwich from McDonald’s! Sure you are  about to run to the nearest McDonald’s outlet!

That probably was  what McDonald’s was thinking when they launched their latest OOH  campaign to promote their new “Grand Chicken Sandwich”. I’m hungry from  just looking at the photos!

It seems they know how to impress  consumers and make them crave for a tasty meal. Smart strategy for this  massive outdoor campaign that you’ll spot on the roads of Cairo and  Giza.

McDonald’s Grand campaign-00
McDonald’s Grand campaign-00

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