The anonymous Real Estate teaser campaign that was published last month with the message of “Cairo Reimagined” has finally been revealed as part of Taj City outdoor strategy.
Leading urban developer MNHD has kept the anonymity going until well into the first week of October, and some selected locations still show the teaser message with the artwork – that is now a recognizable part of the compound’s logo. The unique message of “Cairo Reimagined” serves as the slogan of this avant-garde mixed-use project, that will offer residential as well as business units amid lush landscaping in New Cairo.
The massive campaign uses uni-poles, double-decker poles and mega-signs across several districts of Greater Cairo.
Industry: Real Estate
Brand: Taj City
Advertiser: Madinet Nasr for Housing & Development (MNHD)
OOH Size: Gate | Uni-Pole | Double-decker Pole | Mega-Sign
Country: Egypt
Region: North Africa
Tags: Massive Campaign | North Africa | Product Launch | Regular Advertiser | Reveal Campaign | Teaser Campaign | North Africa
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