Thepacked cake brand has a good history in the Egyptian community, and reminds us of the good times with Twinkies and its stuffed white cream.

 Edita, the product’s manufacturer and the advertiser have chosen the  slogan “A white hearted” – an emotional and successful approach for a  community who uses the same expression to refer to kind people.

The  company has launched this OOH campaign of intermediate reach within a  multi-channel media campaign, advertising two new products – “Twinkies  Extra” and “Twinkies Icing” –, relying on the brilliant reputation of  the original product.

Twinkies Extra and Icing… But Still White Hearted-00
Twinkies Extra and Icing… But Still White Hearted-00

Campaign Credits

Industry: Food & Beverages

Brand: Twinkies

Advertiser: Edita

OOH Size: Large uni-pole | X-Large uni-pole

Country: Egypt

Region: North Africa

Tags: Regular Advertiser

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