Just a month after the recent announcement of new phase ALCOR, mega project Al Burouj has launched a new outdoor campaign that mixes brand positioning with a  CTA (Call-To-Action) that fails to be seen from the roads.
Over the brand’s usual dark backgrounds, the ads display a variety of messages in huge fonts of different colors, starting with “Why-questions” and aiming at interaction with the audience.  The CTA, however, is included in such small size among all the huge block letters that look like a  newspaper classified – completely failing invisibility with the wrong sizing for outdoor advertising.
The campaign started at the beginning of October and can be seen on mega signs, double-decker poles, uni-poles, and large-format combinations on strategic locations across  Greater Cairo.

New campaign from Al Burouj includes hidden CTA-00New campaign from Al Burouj includes hidden CTA-01
New campaign from Al Burouj includes hidden CTA-00New campaign from Al Burouj includes hidden CTA-01

Your OOH Market Intelligence, is ready to provide specific campaign insights

Back To Top Arrow