As families get busy with the back-to-school preparations,  dairy brand Domty has joined competitors in the OOH scenery of Greater  Cairo to raise awareness about their range of feta cheese.

With just  two (and almost identical) visuals, the ads display the variety of  products in their rebranded packaging, along with the slogan “The most  beautiful taste in Egypt”, and the usual elements of dairy producers’  campaigns – milk and bread.

The campaign was released during the  first week of October and can be seen on uni-poles, billboards and mega  signs across several districts of the city.

Domty promotes cheese range with OOH campaign-00Domty promotes cheese range with OOH campaign-01
Domty promotes cheese range with OOH campaign-00Domty promotes cheese range with OOH campaign-01

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