As families get busy with the back-to-school preparations, dairy brand Domty has joined competitors in the OOH scenery of Greater Cairo to raise awareness about their range of feta cheese.
With just two (and almost identical) visuals, the ads display the variety of products in their rebranded packaging, along with the slogan “The most beautiful taste in Egypt”, and the usual elements of dairy producers’ campaigns – milk and bread.
The campaign was released during the first week of October and can be seen on uni-poles, billboards and mega signs across several districts of the city.
Industry: Food & Beverages
Advertiser: Arabian Food Industries Company
OOH Size: Billboard | Mega-Sign | Uni-Pole
Region: North Africa
Tags: Back-to-School Campaign | Egyptian Brand
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