Comedian Sayed Abu Hafiza is back in Orange’s latest OOH campaign, a cross-promotion between the communication provider and snack brand Chipsy.
The ads borrow a screenshot from their TV commercial, with Abu Hafiza and actress Yasmin Raeis holding each a recharge card from Orange and a pack of Chipsy. The amusing ad copy invites viewers to “Crunch. Recharge. Win”, with an additional text informing about the promotion rewards, such as minutes and mobile internet MBs.
Launched at the beginning of October, the campaign uses a wide variety of OOH types of large format on strategic locations across Greater Cairo.
Industry: Telecommunication
Brand: Orange
OOH Size: Double-decker Pole | Gate | Lightbox | Serial | Mega-Sign | Uni-Pole
Country: Egypt
Region: North Africa
Tags: Cross-promotion Campaign | Sayed Abu Hafiza | Serial | Yasmin Raeis
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.
