Comedian Sayed Abu Hafiza is back in Orange’s latest OOH campaign, a cross-promotion between the communication provider and snack brand Chipsy. The ads borrow a screenshot from their TV commercial, with Abu Hafiza and actress Yasmin Raeis holding each a recharge card from Orange and a pack of Chipsy. The amusing ad copy invites viewers to “Crunch. Recharge. Win”, with an additional text informing about the promotion rewards, such as minutes and mobile internet MBs. Launched at the beginning of October, the campaign uses a wide variety of OOH types of large format on strategic locations across Greater Cairo.
