Exactly one year since their last OOH campaign, Dutch cheese brand Frico has returned to the billboards of Greater Cairo to participate in the back-to-school season.

 The ads use country-side images in the backgrounds, reserving a special spot for the brand’s famous Edam cheese next to a sandwich. Ad copy invites viewers to “Take all the benefits” and informs that “one slice of Frico cheese equals 1 glass of milk”.

The campaign started during the first week of October and can be seen on uni-poles and mega signs in selected locations of Greater Cairo.

Frico cheese returns with outdoor campaign-00
Frico cheese returns with outdoor campaign-00

Campaign Credits

Industry: Food & Beverages

Brand: Frico

OOH Size: Billboard | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Back-to-School Campaign

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