Following their global rebranding strategy, ride-sharing app UBER has launched a new outdoor campaign that focuses strongly on branding values and service excellence. The ads include images of standard rides, with messages like “Let your family know that you’re on the way” or “Feel safe during your trip” – thus concentrating on the safety of the trips, the accuracy of the brand’s hiring system, and the service standards of Uber’s drivers. The campaign started during the first week of October and can be seen on uni-poles, mega signs, billboards, and double-deckers on the major roads of Greater Cairo.
