After restarting the promotion of residential project Bloomfields last month, Egyptian developer Tatweer Misr has also brought back their flagship beach resort Il Monte Galala.

 A bold campaign with strategic OOH positioning for enhanced visibility,  the visuals include images of stylish home units, as well as  characteristic sea waters and clear skies. The ad copy vehemently  announces that the developer is “Transforming Sokhna”, with additional  taglines like “breathtaking architecture”, “unmatched hospitality” and  “international destination”.

The new campaign was released during  the first week of October and uses uni-poles, double-decker poles,  gates, and serial combinations on the highest-trafficked roads of  Greater Cairo.

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