Address East resumes promotion with brand positioning OOH

Tycoon developer Dorra has reappeared on the billboards of Greater Cairo with a new outdoor campaign that speaks volumes of their branding values, while reigniting the promotion of their latest residential project Address East.

 Under the slogan “We build first”, the company addresses audiences with varied messages like “A step ahead”, “Moving forward” and “We don’t sleep on promises. We build them overnight” – loud messages that position the brand using big bold typo over images of the actual construction in progress.

The campaign has just hit the roads of  Greater Cairo with large format OOH types, such as uni-poles and double-decker poles, as well as gate and serial combinations of great visibility.