Egyptian telecom operator WE has reignited their OOH strategy with a new campaign that focuses on the brand integrated services instead of tariff plans or promotions.
The new visuals present the three services of the company – landline, internet and mobile, under ad copy that prides the company in being “the first integrated communication provider in Egypt”.
The campaign was released at the end of September and uses a wide variety of OOH types and sizes across the Greater Cairo.
Advertiser: TE (Telecom Egypt)
OOH Size: Billboard | Gate | Large uni-pole | Lightbox
Region: North Africa
Tags: Branding Campaign
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