Egyptian telecom operator WE has reignited their OOH strategy with a new campaign that focuses on the brand integrated services instead of tariff plans or promotions.

 The new visuals present the three services of the company – landline,  internet and mobile, under ad copy that prides the company in being “the first integrated communication provider in Egypt”.

The campaign was released at the end of September and uses a wide variety of OOH types and sizes across Greater Cairo.

New brand positioning outdoor campaign from WE-00New brand positioning outdoor campaign from WE-01
New brand positioning outdoor campaign from WE-00New brand positioning outdoor campaign from WE-01

Campaign Credits

Industry: Communication

Brand: we

Advertiser: TE (Telecom Egypt)

OOH Size: Billboard | Gate | Lightbox | Mega-Sign | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Branding Campaign

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