Real estate company Madaar Development has reignited the OOH strategy for its flagship breach project AZHA in Ain Sokhna. The campaign includes upgraded visuals, as well as the new slogan “Honest to goodness”, keeping up with the conceptual design of previous campaigns. A new purple gradient is used as the background of the ads, backing up the tag line of “Day and Night”. Starting towards mid-September, the campaign uses uni-poles and double-deckers on the highest-trafficked roads of Greater Cairo.
