AZHA returns to the billboards of Greater Cairo with a new look

Real estate company Madaar Development has reignited the OOH strategy for their flagship breach project AZHA in Ain Sokhna.

 The campaign includes upgraded visuals, as well as the new slogan  “Honest to goodness”, keeping up with the conceptual design of previous  campaigns. A new purple gradient is used as the background of the ads,  backing up the tag line of “Day and Night”.

Starting towards  mid-September, the campaign uses large uni-poles and double-deckers on  the highest-trafficked roads of Greater Cairo.