Regional private-hire app Careem is back on the roads of Greater Cairo with a new outdoor campaign that aims at increasing the download rate of their mobile app.
The new campaign offers a promo code to enjoy a free ride, for viewers who download the mobile app for the first time. The visuals depict varied life situations under the unifying and multi-faceted slogan “Your trip is our way”.
The ads started to spread during the second week of September and use double-decker poles, large uni-poles and gate combinations on strategic locations across Greater Cairo.
Industry: Mobile Apps | Transportation
OOH Size: Double-decker Pole | Gate | Large uni-pole
Region: North Africa
Tags: Special Promotion
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