Regional private-hire app Careem is back on the roads of Greater Cairo with a new outdoor campaign that aims at increasing the download rate of their mobile app.

The new  campaign offers a promo code to enjoy a free ride, for viewers who  download the mobile app for the first time. The visuals depict varied  life situations under the unifying and multi-faceted slogan “Your trip  is our way”.

The ads started to spread during the second week of September and use double-decker poles, uni-poles and gate combinations on strategic locations across Greater Cairo.

Careem offers new promo code with app downloads-00Careem offers new promo code with app downloads-01
Careem offers new promo code with app downloads-00Careem offers new promo code with app downloads-01

Campaign Credits

Industry: Mobile Apps | Transportation

Brand: Careem

OOH Size: Double-decker Pole | Gate | Uni-Pole

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Country: Egypt

Region: North Africa

Tags: Special Promotion

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