Parallel to promotions and branding, communications provider Orange Egypt has launched a third OOH campaign this month to show its sponsorship support for El Gouna Film Festival. This campaign reinforces the festival visibility on the roads, which started with Pepsi’s campaign at the beginning of September. With a wide variety of images from renowned movies, the ads travel in time through Egyptian cinema and proudly announce the partnership between the French telecom provider and the film festival, which is currently running its second successful edition. Launched at the turn of the second half of September, the campaign uses different OOH types and sizes on strategic locations across Greater Cairo.
