Egyptian financial institution Banque Misr is back on the roads of Greater Cairo with a new OOH campaign that announces its recently-launched rewards program for customers.
The campaign follows more modern guidelines than previous campaigns from the brand in both, visuals and ad copy, with a strong focus on the concepts of holidays and discounts, and a slogan that promises viewers that they “can do everything”.
Launched during the first half of September, the campaign can be seen on uni-poles, billboards and lightboxes on strategic locations across the Greater Cairo.
Industry: Investment Banking
Brand: Banque Misr
OOH Size: Billboard | Large uni-pole | Lightbox
Region: North Africa
Tags: Egyptian Brand | Product Launch | Rewards Program
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