Egyptian financial institution Banque Misr is back on the roads of Greater Cairo with a new OOH campaign that  announces its recently-launched rewards program for customers.

The  campaign follows more modern guidelines than previous campaigns from the  brand in both, visuals and ad copy, with a strong focus on the concepts  of holidays and discounts, and a slogan that promises viewers that they  “can do everything”.

Launched during the first half of September,  the campaign can be seen on uni-poles, billboards and lightboxes on  strategic locations across the Greater Cairo.

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