Egyptian financial institution Banque Misr is back on the roads of Greater Cairo with a new OOH campaign that announces its recently-launched rewards program for customers. The campaign follows more modern guidelines than previous campaigns from the brand in both, visuals and ad copy, with a strong focus on the concepts of holidays and discounts, and a slogan that promises viewers that they “can do everything”. Launched during the first half of September, the campaign can be seen on uni-poles using -special production- die cuts, billboards and light-boxes on strategic locations across the Greater Cairo.
