Deluxe Pepsi cans to sponsor El Gouna Film Festival

PepsiCo Egypt has presented its new limited-edition cans with an OOH campaign to  support the upcoming second edition of El Gouna Film Festival as one of  the leading sponsors of the event.

With ads that display the  rebranded cans in gold and black for the regular soda and silver and  gold for the diet version, the campaign boosts awareness for the film  event on the roads of Greater Cairo, while proudly announcing that it is  the official beverage of the festival.

The campaign hit the roads  of Greater Cairo on the second week of September and can be seen on  uni-poles, billboards and mega signs on strategic locations across the  city