Renowned fried chicken franchise KFC Arabia has launched a new outdoor campaign to announce their latest combo meal offer, “Ma3lem box”.

The ads display the “Master” meal and its components exploding out of the box, with a construction hook carrying the ad copy to reinforce the concept of abundance. The price appears in bright yellow to contrast with the purple backgrounds.

Launched during the second week of  September, the campaign uses uni-poles, billboards and light-boxes on the major roads of Greater Cairo.

KFC promotes a special meal for the “ma3lem”-00
KFC promotes a special meal for the “ma3lem”-00

The Art & Science of OOH

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