KFC promotes a special meal for the “ma3lem”

Renowned fried chicken franchise KFC Arabia has launched a new outdoor campaign to announce their latest combo meal offer, “Ma3lem box”.

 The ads display the “professor” meal and its components exploding out  of the box, with a construction hook carrying the ad copy to reinforce  the concept of abundance. The price appears in bright yellow to contrast  with the purple backgrounds.

Launched during the second week of  September, the campaign uses uni-poles, billboards and lightboxes on the  major roads of Greater Cairo.