Renowned fried chicken franchise KFC Arabia has launched a new outdoor campaign to announce their latest combo meal offer, “Ma3lem box”.
The ads display the “Master” meal and its components exploding out of the box, with a construction hook carrying the ad copy to reinforce the concept of abundance. The price appears in bright yellow to contrast with the purple backgrounds.
Launched during the second week of September, the campaign uses uni-poles, billboards and light-boxes on the major roads of Greater Cairo.
Advertiser: Americana Group
OOH Size: Billboard | Gate | Lightbox | Uni-Pole
Region: North Africa
Tags: Global Brand | QSR (Quick Service Restaurant) | Special Promotion
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.