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New real estate developer Cairo Capital has launched an Out-Of-Home branding campaign to present the company on the roads of Greater Cairo.

 The ads use images of modern high-rise buildings, with ad copy that  presents a “new real estate generation 2.0” and promises to “build  landmarks”.

The campaign was launched during the first week of  September and uses uni-poles, mega signs and billboards on the major  roads of Greater Cairo.

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