Medical lab Al Mokhtabar has returned to the billboards of Greater Cairo with a new outdoor campaign to raise awareness about blood sugar levels and healthy eating. Under the slogan “Love yourself”, the Egyptian franchise of medical laboratories advises viewers to choose healthy food and limit the eating of fatty foods, while encouraging them to check their blood sugar levels. The campaign started at the beginning of September and uses a variety of OOH types and sizes, including uni-poles, lightboxes, T-Poles, and flags across Greater Cairo.
