Following their July outdoor campaign, Egyptian developer ALLAMCO has upgraded the visuals of the campaign to continue the promotion of their latest project in Fifth Settlement.

 The new ads use the image of a female model in the morning hours with  ad copy that promises viewers in Egyptian traditional phrasing “A fifth  settlement that you’re worth”. The project is advertised under the name  of the developer, without an individual name to differentiate it from  competing developments in the same area.

The campaign was upgraded  for the beginning of September and can be seen on uni-poles, billboards  and T-Poles across the Greater Cairo.

ALLAMCO evolves OOH campaign-00
ALLAMCO evolves OOH campaign-00

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