Following their July outdoor campaign, Egyptian developer ALLAMCO has upgraded the visuals of the campaign to continue the promotion of their latest project in Fifth Settlement. The new ads use the image of a female model in the morning hours with ad copy that promises viewers in Egyptian traditional phrasing “A fifth settlement that you’re worth”. The project is advertised under the name of the developer, without an individual name to differentiate it from competing developments in the same area. The campaign was upgraded for the beginning of September and can be seen on uni-poles, billboards and T-Poles across the Greater Cairo.
