Mall of Egypt is back on the roads of Greater Cairo to announce the special offers for the Back-to-School season. As with previous campaigns, the leading shopping retailer hub has chosen conceptual visuals and ad copy, playing with the minimum colors to create a highly visual contrast. With the polysemic slogan “Make your mark”, the ads amuse viewers with “Special offers and big wins”. The campaign started at the beginning of September and can be found on the regular locations of the brand in and about 6th of October with uni-poles, billboards and mega signs.
