American fast-food Hardee’s has launched a new outdoor campaign to announce the come-back of their sandwich “Famous Roast Beef Burger”.
With ads that present the sandwich’s return as the star of a movie première, the ad copy teases viewers with “Look who’s back” and invites them to “Upgrade to 100% angus beef”.
The campaign started at the beginning of September and uses uni-poles, mega signs, flags, and gate combinations across the Greater Cairo.
Advertiser: Americana Group
OOH Size: Flag | Gate | Large uni-pole | Mega Sign
Region: North Africa
Tags: Global Brand | QSR (Quick Service Restaurant) | Hardee’s Arabia
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