American fast-food Hardee’s has launched a new outdoor campaign to announce the come-back of their sandwich “Famous Roast Beef Burger”.

 With ads that present the sandwich’s return as the star of a movie  première, the ad copy teases viewers with “Look who’s back” and invites  them to “Upgrade to 100% angus beef”.

The campaign started at the  beginning of September and uses uni-poles, mega signs, flags, and gate  combinations across the Greater Cairo.

Famous Roast Beef burger returns to Hardee’s-00
Famous Roast Beef burger returns to Hardee’s-00

Your OOH Market Intelligence, is ready to provide specific campaign insights

Related

Hardee’s brings back the “Champions Meal”-cover-image

Hardee’s brings back the “Champions Meal”

Hardee’s creates the “All Star Meal”-cover-image

Hardee’s creates the “All Star Meal”

Hardee’s presents their new Angus burger-cover-image

Hardee’s presents their new Angus burger

Hardee’s presents the new Memphis BBQ Angus-cover-image

Hardee’s presents the new Memphis BBQ Angus