Regional bank Emirates NBD has launched a new outdoor campaign to advertise a millionaire contest that aims at attracting potential customers. Following up with their strategy of contests like last summer’s Maserati initiative, this new campaign offers draws on a variety of cash prizes. The ad visuals visuals focus on the big prize over backgrounds that follow the branding guidelines for the bank’s OOH campaigns, while the ad copy informs viewers of terms and conditions and additional prizes. The campaign started at the beginning of September and uses double-decker poles, uni-poles, billboards, mega signs, and lightboxes on the major roads of Greater Cairo.
