Emirates NBD attracts prospects with new cash contest

Regional bank Emirates NBD has launched a new outdoor campaign to advertise a millionaire contest that aims at attracting potential customers.

Following up with their strategy of contests like last summer’s Maserati initiative,  this new campaign offers draws on a variety of cash prizes. The ad  visuals visuals focus on the big prize over backgrounds that follow the  branding guidelines for the bank’s OOH campaigns, while the ad copy  informs viewers of terms and conditions and additional prizes.

The  campaign started at the beginning of September and uses double-decker  poles, uni-poles, billboards, mega signs, and lightboxes on the major  roads of Greater Cairo.