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Real estate developer Misr Italia has returned to the billboards of Greater Cairo with a colorful branding campaign and a strategic media planning.

 The ads display an abstract mosaic in graffiti style, made up of bright  colors that align perceptually with the new slogan of the brand  “Inspired by you”. With patterns in geometric forms that represent  reliability and trustworthiness, the ads rule out any supplementary ad  copy.

The campaign hit the roads at the start of September and uses  uni-poles, mega signs, double-decker poles, and billboards, as well as  gates and serials of great visibility on the main roads of Greater  Cairo.

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