Further to the launch campaign in June, real estate developer SODIC has reignited the OOH strategy for beach project MALAAZ with upgraded visuals that start to reveal the first images of the home units of the project. The new ads appeared on the roads towards the end of August and display images of low-rise rustic villas under a sunset sky, without any ad copy or slogans to distract viewers’ attention, except for the project’s name and location. The campaign uses uni-poles, lightboxes and mega signs, as well as gate combinations and serials of great visibility on the highest-trafficked roads of Greater Cairo.
