Further to the launch campaign in June, real estate developer SODIC has reignited the OOH strategy for beach project MALAAZ with upgraded visuals that start to reveal the first images of the home units of the project.
The new ads appeared on the roads towards the end of August and display images of low-rise rustic villas under a sunset sky, without any ad copy or slogans to distract viewers’ attention, except for the project’s name and location.
The campaign uses uni-poles, lightboxes and mega signs, as well as gate combinations and serials of great visibility on the highest-trafficked roads of Greater Cairo.
Industry: Real Estate
OOH Size: Gate | Large uni-pole | Lightbox | Mega-Sign | Serial
Region: North Africa
Tags: Al Sahel | Campaign Upgrade | North Coast | Product Launch
Your OOH Market Intelligence, is ready to provide specific campaign insights
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.