Raid returns with stronger OOH campaign

After their spring OOH campaign, American multinational SC Johnson (Johnson Wax) is back on the roads of Greater Cairo with their top-seller insect killer Raid in a new creative outdoor campaign.

With ads that display the two product varieties for crawling and flying insects individually, the global brand offers special discounts on their “odorless” home care insect killers, which are presented over light backgrounds with die-cuts and eye-catchy CTAs.

The campaign was released for the second half of August and uses double-decker poles, lightboxes and flags across the Greater Cairo.