Real estate developer El Shahawi Group has returned to the roads of Greater Cairo to present their upcoming project “Pali” in the North Coast of Egypt.

Using a cultural Hawaiian theme as the branding backbone of the project, the campaign displays images of traditional pacific masks, fire games and islanders in dark, complex visuals. The introductory slogan “Aloha Aina” – a term that refers to Hawaiian ideology and way of life – is used to match the name of the project “Pali”, which is the Hawaiian word for cliff.

The campaign started to spread during the third week of August and uses uni-poles, mega signs, billboards, double-decker poles, and gate combinations across the Greater Cairo.

El Shahawi presents new Hawaiian project in Al Sahel-00El Shahawi presents new Hawaiian project in Al Sahel-01
El Shahawi presents new Hawaiian project in Al Sahel-00El Shahawi presents new Hawaiian project in Al Sahel-01

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