A new OOH campaign from international credit card company Mastercard has hit the roads of Greater Cairo to promote the use of their cards when travelling abroad.

Under the slogan “Start something priceless”, the ads display the image of a father and son smiling happily by Trafalgar Square in London. Supplementary ad copy encourages viewers to “Start exploring more to get back more” and explains the promotion and special rewards in both, English and Arabic.

The campaign started just before mid-August and uses uni-poles and mega signs, as well as gate combinations, on strategic locations across Greater Cairo.

Mastercard offers “priceless” rewards-00
Mastercard offers “priceless” rewards-00

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