INSITE OOH Media Platform

With the World Cup season in full swing, KFC returned to Dubai’s Out-of-Home Scene to introduce the New Cheesy Captain Nacho Menu items, signaling yet another campaign by the brand following their previous rollout, which was headlined via a collaboration between KFC and Excellence earlier this month.

Visually, the campaign adopted a product-first approach. One hoarding execution was set against a dark backdrop, creating contrast that immediately drew attention to the Cheesy Captain Nacho sauce positioned at the center of the visual. Surrounding the sauce were the menu items infused with the new flavor, including the Twister, Shaker Fries, Chicken pieces, and Strips, establishing the sauce as the common denominator across the lineup. Another execution, spotted on uni-poles, prioritized affordability by leading with a starting price of AED 9 for the Cheesy Captain Nacho Chicken Strips, allowing the offer to be communicated in a matter of seconds. Complementing both executions was World Cup-themed packaging, which connected the launch to the ongoing tournament and aligned the menu introduction with one of the year's most culturally relevant moments.  

KFC's latest campaign reinforces how global sporting events can extend beyond sponsorships and broadcasts, providing brands with a culturally relevant launchpad that elevates product launches and increases their resonance with audiences across the city.

The campaign launched on Hoardings and Unipoles in Dubai in the third week of June.