INSITE OOH Media Platform

The new out-of-home campaign from Rimowa has taken off in Dubai, featuring its unique design language in premium uni-pole media in the city. Focused on its signature aluminum suitcase, the campaign adopts the minimalist style, putting the product in the spotlight after their last OOH campaign.

Minimalism can be felt in every single detail of the execution. Against the dark background, the suitcase looks like a sculpture lit to accentuate its characteristic grooves and silhouette. Apart from the Rimowa logo placed below it, there are no other elements, allowing the visuals to convey the message of the brand.

Such an approach fits perfectly well the concept of Rimowa as a brand. Famous for its commitment to design, durability and precision engineering, the fashion wear brand has always seen its luggage not only as an accessory, but as something else. In this case, it is about movement, adventure, and luxury.

The selection of Dubai as a setting could not have been more appropriate. As a transit point for travelers from all over the world, the location is intrinsically linked to the way of life and movement portrayed by Rimowa. Placed strategically along important roads, this advertising campaign can target an audience where traveling forms an integral part of their existence, be it private or business.

The use of only the product and the brand name in this advertising campaign shows how powerful a visual identity that is associated with travel in the present times can be.

Rimowa’s ad hit Dubai’s uni-poles in the second week of June.