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Jamalouki Marks Four Decades of Influence with Dubai OOH Campaign & Christina Saab Cover
Amidst all of the conversations about fashion, beauty and culture, Jamalouki Magazine has been contributing towards shaping the discussions in the Arab world for four decades now. In a fitting way, the magazine has marked its 40th anniversary celebrations with an outdoor advertisement campaign featuring Christina Saab. The campaign not only marks an occasion for Jamalouki but is also reflective of its evolution.
The heart of the campaign is the tagline: “40 years of Jamalouki Magazine”. Designed in bold fonts on a black background, the message strips away all the distractions from the ad. As a result, a strong identity of the brand emerges in the design, making it contemporary enough to celebrate a tradition-rich brand like Jamalouki.
This anniversary campaign also marks a visual refreshment of the brand as it prepares to enter into its next chapter. Launched alongside the new and more dynamic logo of the brand, the outdoor ads mark a forward-thinking campaign. Rather than dwelling on nostalgia, the campaign uses the opportunity to renew itself.
One of the key highlights of the entire launch is the most recent cover story titled Behind Blue Eyes with Christina Saab dressed in Chaumet. The elegance of the cover story goes hand in hand with the story of the entire campaign that emphasizes themes of authenticity, presence, and storytelling. Both through editorial and outdoor content, Jamalouki continues its tradition of paying tribute to women through content that reaches far beyond fashion and beauty.
All across Dubai’s skyline, Jamalouki has managed to turn this milestone anniversary celebration into a statement of longevity and relevance. It is not just an anniversary celebration; it is an announcement of a new chapter for Jamalouki, especially when most magazine anniversaries are celebrated through special print editions, events or digital campaign. The OOH route feels fresh and new for the magazine scene in the UAE.
The magazine’s campaign lit up Dubai’s digital screens and lampposts in the second week of June.
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