INSITE OOH Media Platform

Fashion houses like Gucci never need to say too much about their designs to make themselves known; that was seen once again when it launched its latest digital OOH advertising campaign in Dubai.

After their last OOH campaign for Eid, and running currently in the premium screens throughout the city, the campaign shows off an up-close portrait of a model wearing Gucci eyewear on a background that is plain and clean. Apart from the brand’s logo and the eyewear being advertised, not much takes center stage, thus, allowing viewers to see what the campaign is trying to promote in a neat way.

By using this kind of approach, the fashion brand relies on one of the best qualities of luxury fashion, which is that of aspiration. By not going through the specifics of what the brand has to offer, the ad campaign promotes the idea behind the product by showing an editorial-looking portrait of a model wearing Gucci eyewear.

The choice of sunglasses as the star product of the campaign also makes perfect sense because these items occupy a very special place among luxury fashion accessories. They can be framed as the most accessible ones in terms of their purchase while still being deeply connected with personal style and self-expression. Here, the product itself serves as both an accessory and a symbol of the luxury lifestyle promoted by Gucci.

In general, the main secret of success of the current campaign lies in its elegance and restraint. Gucci focuses on its strong visual identity and leaves everything else to its audiences who should recognize the brand and interpret the message right away.

Being presented in one of the cities that can boast the most about luxury, Gucci proves once again how strong the statement made by minimalistic approach in combination with high-quality visuals and fashion photography can be.

The campaign landed on Dubai’s digital screens in the second week of June.