INSITE OOH Media Platform

For the recent out-of-home campaign of Vivo's latest smartphone model, the Vivo V70, it is the trust that takes precedence as the campaign partners with one of the most recognizable and trusted celebrities of Egypt, Mohamed Hamaki. 

Found on billboards and other premium OOH advertising spaces of Cairo, the campaign introduces a very direct and clear way of presenting the Vivo V70 with the help of the popular Egyptian singer. The creative is kept very simple. Through large format visuals, the campaign presents the Vivo V70 together with Mohamed Hamaki without getting too detailed about the technical aspects of the product.

In a crowded market where a new smartphone is launched, specifications alone cannot do the talking. The consumers are bombarded with all sorts of claims on camera, performance and design; in such situations, trust becomes the biggest asset of any brand.

A key message throughout the rollout highlights Vivo’s partnership with ZEISS, a collaboration that has become increasingly important within the smartphone category as brands continue to compete on camera performance. By featuring the ZEISS association prominently across the visuals, Vivo reinforces the V70’s photography credentials while connecting the device to a name long associated with imaging excellence. 

Alongside the product-led executions, Vivo has also introduced a softer lifestyle layer through visuals carrying the line “vivo the moment.” Featuring travel-inspired imagery and everyday experiences, these placements shift the conversation away from hardware specifications and toward the memories and moments users can capture with the device. The result is a campaign that balances product messaging with emotional storytelling.

Outdoor advertising campaign enjoys economy of scale and repetition.  The combination of celebrity endorsement, product messaging, and lifestyle visuals allows different points of entry to audiences coming across the campaign.

In conclusion, Vivo’s most recent OOH campaign is not just about launching the smartphone; it is also about instilling trust in the brand itself. Thanks to Hamaki, ZEISS, and visual language revolving around moments of life, Vivo V70 smartphone becomes the product that can be trusted and used simultaneously.

Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.