American pizzeria franchise Pizza Hut has hit the roads again this summer to surprise audiences with the new “Cheesy Bites Trio”.

 The QSR brand has upgraded their renowned stuffed-crust pizza that now  includes up to three different types of cheese bites – cheddar, creamy  and seasoned. Zoomed-in images of the bites and the accompanying ad copy  describe the delicious combination to viewers and provide the franchise  hotline and website for deliveries.

The campaign was launched  during the second week of August and uses uni-poles, mega signs,  billboards, T-Poles, and flags on various locations across the Greater  Cairo.

Pizza Hut “triples” the Cheesy Bites-00
Pizza Hut “triples” the Cheesy Bites-00

Campaign Credits

Industry: Foodservice

Brand: Pizza Hut

Advertiser: Americana Group

OOH Size: Billboard | Flag | Gate | Large uni-pole | Mega-Sign | T-pole

OOH Agency: ROOTS Advertising Services

[{"id":6,"name":"ROOTS Advertising Services","slug":"roots-advertising-services","desc":"Established in April 2010 with a total billing over than 130 million L.E \/ Annually... \r\nOur Company\u2019s expansion has been possible due to our client\u2019s continual repeated business... we are currently working towards our company\u2019s accreditation for investors in people .. we have a clearly defined and environmental policy.\r\n\r\nWe are continually striving to keep improving our team efficiency in order to exceed the multinational companies client service standards .. we have sisters companies that are specialized in BTL activities as an added value to our clients if requested.\r\n\r\nhttps:\/\/www.facebook.com\/pg\/Roots-for-Advertising-Services-714815145239831\/about\/?ref=page_internal","counter":11,"created_at":"2019-06-17 14:34:41","updated_at":"2019-06-25 01:19:35","deleted_at":null,"is_active":1}] [{"id":6,"name":"ROOTS Advertising Services","slug":"roots-advertising-services","desc":"Established in April 2010 with a total billing over than 130 million L.E \/ Annually... \r\nOur Company\u2019s expansion has been possible due to our client\u2019s continual repeated business... we are currently working towards our company\u2019s accreditation for investors in people .. we have a clearly defined and environmental policy.\r\n\r\nWe are continually striving to keep improving our team efficiency in order to exceed the multinational companies client service standards .. we have sisters companies that are specialized in BTL activities as an added value to our clients if requested.\r\n\r\nhttps:\/\/www.facebook.com\/pg\/Roots-for-Advertising-Services-714815145239831\/about\/?ref=page_internal","counter":11,"created_at":"2019-06-17 14:34:41","updated_at":"2019-06-25 01:19:35","deleted_at":null,"is_active":1,"pivot":{"article_id":1412,"agency_id":6}}]

Country: Egypt

Region: North Africa

Tags: Global Brand | Product Launch | QSR (Quick Service Restaurant)

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