International dairy producer Danone has launched a new OOH campaign to promote their rebranded yogurt drink DanUp

 The outdoor campaign emphasizes the rebel, yet nutritious yoghurt drink  specially created for youth consumers. Colorful, graffiti-style artwork  presents the range of flavors, with ad copy that follows the same  guidelines with amusing phrases.

The campaign started towards  mid-August with mega signs, uni-poles, double-decker poles, billboards,  and lightboxes across the Greater Cairo.

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