International dairy producer Danone has launched a new OOH campaign to promote their rebranded yogurt drink DanUp The outdoor campaign emphasizes the rebel, yet nutritious yoghurt drink specially created for youth consumers. Colorful, graffiti-style artwork presents the range of flavors, with ad copy that follows the same guidelines with amusing phrases. The campaign started towards mid-August with mega signs, uni-poles, double-decker poles, billboards, and lightboxes across the Greater Cairo.
