International dairy producer Danone has launched a new OOH campaign to promote their rebranded yogurt drink DanUp
The outdoor campaign emphasizes the rebel, yet nutritious yoghurt drink specially created for youth consumers. Colorful, graffiti-style artwork presents the range of flavors, with ad copy that follows the same guidelines with amusing phrases.
The campaign started towards mid-August with mega signs, uni-poles, double-decker poles, billboards, and lightboxes across the Greater Cairo.
Industry: Food & Beverages
OOH Size: Billboard | Double-decker Pole | Gate | Large uni-pole | Lightbox | Mega-Sign
Region: North Africa
Tags: Global Brand
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