INSITE OOH Media Platform

KFC's last appearance on Dubai's outdoor landscape was in May 2026, announcing the 7 Dirham Arabi Burger. A return was only a matter of time, and this time, they brought company.

In a new collaboration with Excellence, the long-standing American hot sauce brand with a loyal regional following, KFC has introduced a new lineup of meals starting from 8 Dirhams. The New Twister anchors the lamppost creatives, while a spicy chicken strips meal is distributed across heavier formats, including mega hoardings, uni-poles, and DOOH screens, ensuring nothing about this launch feels quiet.

Visually, the campaign stays faithful to KFC's established outdoor identity: the signature black and red color palette, and a golden, crispy crust that practically radiates heat off the surface. What changes is the addition of the Excellence logo sitting directly beside KFC's. Rather than being tucked away in small print, it is given equal visual weight, a partnership presented as a true collaboration, not an afterthought.

The Americana Group cast a wide net for this campaign. Placements run through some of the UAE's busiest corridors, utilizing every available format across the outdoor media mix. This extensive reach isn't incidental; it is the entire point. When launching a co-branded product at an accessible price point, volume is essential, and volume is exactly what this media plan delivers.