INSITE OOH Media Platform

Over the UAE’s billboards, Abu Dhabi Commercial Bank (ADCB) has rolled out an impactful out-of-home campaign introducing a new era of banking. The campaign features various media types including high-end digital screens, bridge banners, and massive hoardings, with the  slogan – “Powered by AI. Shaped by you.”

Through the campaign, the bank aims to highlight its most recent version of mobile banking services. The use of artificial intelligence is positioned as more than just another technological breakthrough but a banking service tailored to meet customer expectations. This idea is brought to life using creative visual images of a smartphone popping up out of wave-like elements.

Following their previous OOH campaign, the brand uses clean, minimalist design visuals in its campaigns. The white background with subtle gradient effects allows the messages to be clearly seen against the visual design. The brand focuses on creating awareness of personal banking services driven by technology. In addition, the supporting text of the campaign introduces the viewer to "the new era of banking" and encourages them to install the ADCB Mobile Banking App.

The media placement seems to place more focus on creating a large-scale and visible impression. This can be seen from the campaign's placement at important traffic junctions in the forms of large-scale roadside hoardings and bridge advertisements that capture everyone's attention along Dubai's busiest parts of town. Repetition of the creative in different forms not only reinforces the theme of the campaign but also ensures that the message reaches a wide range of current and potential clients.

With artificial intelligence becoming a focal point in all fields, it can be observed that this bank's campaign is indicative of how banks have been incorporating advanced technologies like AI into their customer service processes. However, instead of focusing on the technology itself, the bank makes sure to communicate its use in the form of convenience and personalization.

In this way, the bank succeeds in making a complicated message simple with the help of an extensive out-of-home media placement strategy in Dubai and Sharjah.

In the third week of May, ADCB’s campaign flew on hoardings and digital screens in the UAE.