Leading snack brand Cheetos has launched a new OOH campaign to announce new flavors with their iconic brand ambassador, naughty mascot Chester Cheetah.

With a playful use of neon to represent the flavors in characteristic motifs, the ads portray their new varieties of the popular snack brand. The ad copy reads “many flavors”, as well as the slogan “you and you and Cheetos”.

The campaign was launched at the beginning of October and uses a variety of OOH types and sizes with the logo in fiery die-cut, with Double-decker poles, Large and X-Large uni-poles, Gates, MEgas, and Chassis on the highest trafficked roads of Greater Cairo.

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