Global QSR KFC is back on the roads of Greater Cairo with a new outdoor campaign that presents its “Cilla Box”.
With artwork that symbolizes different settings – city and beach, day and night –, along ad copy to emphasize each of them, the ads display the new combo meal specially designed to be shared by a group friends during the summer.
The campaign started at the beginning of June and uses uni-poles and billboards, as well as gate combinations, around the city of Greater Cairo.
Industry: Foodservice
Brand: KFC
Advertiser: Americana Group
OOH Size: Billboard | Gate | Uni-Pole
Country: Egypt
Region: North Africa
Tags: Global Brand | QSR (Quick Service Restaurant) | Summer Campaign
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