New “Chilla Box” from KFC

Global QSR KFC is back on the roads of Greater Cairo with a new outdoor campaign that presents its “Cilla Box”.

 With artwork that symbolizes different settings – city and beach, day  and night –, along ad copy to emphasize each of them, the ads display  the new combo meal specially designed to be shared by a group friends  during the summer.

The campaign started at the beginning of June and uses uni-poles and billboards, as well as gate combinations, around the city.