Renowned soft-drink 7up, one of PepsiCo brands in half the planet, has hit the roads with their first OOH  campaign this year, following its multichannel campaign in other media.

 Under the slogan “Egyptians are professors”, the ads showcase the new  can designs that the brand is offering for a limited time in Egypt –  pharaonic motifs, renowned icons and representations of Egyptian  traditional way of life in all its colors make each can a unique symbol  of Egyptian art throughout the millennia.

The outdoor campaign was  released just after the SM initiative at the beginning of August, and  uses uni-poles, billboards and gate combinations across the Greater  Cairo.

7up surprises with traditional Egyptian art in their new cans-007up surprises with traditional Egyptian art in their new cans-01
7up surprises with traditional Egyptian art in their new cans-007up surprises with traditional Egyptian art in their new cans-01

Campaign Credits

Industry: Food & Beverages

Brand: 7up

Advertiser: PepsiCo

OOH Size: Billboard | Gate | Large uni-pole

Country: Egypt

Region: North Africa

Tags: Global Brand | Local Campaign

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