Halan Went Full DOOH for Its Latest BNPL Campaign
“Digitally serve underserved and underbanked communities through our innovative services and technology.” That is the vision statement of Halan, Egypt’s first unicorn company, and its latest DOOH campaign translated that ambition into scale, visibility, and mass-market relevance.
Following its previous OOH appearance in December 2025, Halan returned to Cairo’s outdoor landscape with a dominant digital presence, proving once again how DOOH remains one of the most effective channels for achieving real, city-wide reach.
During the second week of April, Halan rolled out a high-frequency outdoor campaign promoting its limited-time offer: first-time purchasers using a Halan Card could access six-month installments with zero interest. Running from April 13th to April 18th, the campaign was strategically designed to drive customer acquisition while reinforcing the brand’s accessibility-focused positioning.
One of the campaign’s strongest creative decisions was the use of vintage television sets within the visuals. Beyond organizing the information in a cleaner, more digestible format, the nostalgic element added emotional familiarity to the communication. The retro TV treatment subtly connected with Halan’s target audience while helping the artwork avoid the visual clutter often associated with finance-led campaigns.
The brand secured many of Cairo’s most prominent digital screens, maximizing visibility across high-traffic routes and daily commuting hubs. The messaging was direct, transactional, and easy to absorb in motion: pay with the Halan Card between April 13th and 18th and receive six-month installments with zero interest.
The campaign’s near-ubiquitous presence across Greater Cairo ensured repeated exposure among the city’s daily commuters, turning a short-term promotional offer into a highly visible brand statement.
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