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If you have AED 50,000, don't think twice. Save in Savings Sukuk and enjoy up to 7% p.a. anticipated upfront profit, calculated over a 3-month period.

Back in March 2025, National Bonds appeared on Dubai's outdoor scene with a promise of 5% anticipated returns within three months. This year, amid ongoing market uncertainty, the brand returns with an even stronger proposition: 7% p.a. anticipated profit, paid upfront for a limited time, reinforcing its position as one of the UAE's most trusted saving and investment destinations.

This is far from National Bonds' first statement of confidence. The company carries 20 years of credibility, supported by a consistent evolution in savings solutions and investment returns.

The campaign reflects Dubai’s economic resilience and the market’s continued trust in the country’s ability to navigate uncertain times with confidence.

With mass awareness at its core, ICD celebrated National Bonds' 20th anniversary across Dubai's outdoor landscape. Numbers take center stage in the campaign, with the bold 7% dominating the visuals and carrying the entire communication. The tagline, Exceptional Upfront Profit, reinforces the offer, available from March 30 until June 30, the promotional window during which customers can receive their anticipated profits upfront.

The campaign maintains last year's black background, creating a strong contrast against the neon-lit typography while maximizing visibility for passing commuters.

For placement, the brand adopted a dual-format strategy on Sheikh Zayed Road, combining a dominant digital execution with additional static placements along the route, ensuring repeated exposure and maximum message retention among Dubai's commuters.