INSITE OOH Media Platform

Majid Al Futtaim's SHARE rewards program has launched a new out-of-home campaign in Dubai, using large-format billboards to draw attention to its newest cashback offer. The SHARE program is a rewards program based in the UAE that aims to connect all of its businesses through everyday spending, like they highlighted in their previous OOH appearance. Users can earn and use points at places like Carrefour, VOX Cinemas, Ski Dubai, and different shopping malls. Through its partnership with ADIB and Visa, Share makes itself a cross-category loyalty system that is linked to daily activities.

The main idea behind the campaign is that "smart is the best luxury," and the clear value proposition is "12% back" for the first three months in more than 5,000 stores, using ADIB or Visa cards. The execution leans toward a clean, structured layout in terms of looks. There are two separate areas on the hoardings; one on the offer itself and the other on the product, which is the co-branded payment card that ADIB and Visa worked together to make. This two-panel approach lets the campaign show both the functional benefit and how it works at the same time.

A dark background helps bring out the most important information, and high-contrast text draws attention to the "12% back" message. Supporting details, like the validity period and participating stores, are placed lower in the layout, reminding users that this offer ends on the 31^st of May, 2026. This keeps a clear visual hierarchy that is easy to see from the road at high speeds.

The campaign keeps the same message and design across all placements, which helps people remember it while also adapting to different urban settings, from highway billboards to inner-city formats. The bilingual execution makes sure that everyone in Dubai can access it. with Arabic and English messages working together instead of as direct translations on top of each other.

The campaign puts SHARE in a bigger lifestyle context beyond just the immediate offer. By connecting rewards to places people go every day, like supermarkets, movie theatres, and parks, it makes the program seem like a normal part of their lives instead of something they only get once in a while.

In general, the campaign stays focused on clarity and size. It doesn't use a lot of heavy storytelling or abstract visuals. Instead, it focuses on a direct, benefit-led approach that fits with how a rewards program works—it's easy to see, read, and understand quickly while on the go.

Share’s campaign went live on Dubai’s hoardings in the fourth week of April.