Real estate developer Projects has started to evolve their ongoing OOH campaign for beach project Blues Tiffany. Following the rebranding campaign that the company launched in June, the new ads focus on featuring images of the modern home units and its varied water features, under the brand’s slogan “Your private waterworld”. The upgrade was released on the roads of Greater Cairo at the beginning of August and can be seen on a variety of OOH types and sizes, as well as ad combinations of great visibility.
