Following their rebranding display on the roads last June, Schweppes has extended their outdoor campaign to include a more prominent presence of their second brand ambassador Shereen Reda.
The campaign upgrade keeps the same artwork and ad copy, as well as ambassador Amir Karara, though the new extension focuses more on displaying superstar Shereen Reda. The Swiss brand’s “Experience since 1783” continues as the main slogan and brand value.
The extension started during the last week of July and uses a variety of OOH types and sizes across the Greater Cairo.
Industry: Food & Beverages
Advertiser: Coca-Cola Egypt
OOH Size: Large uni-pole | Lightbox | Mega-Sign | T-pole
Region: North Africa
Tags: Amir Karara | Global Brand | Rebranding Campaign | Shereen Reda
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